Customer’s goal is to drive more traffic and convert leads from her SM. She currently uses Facebook but has not had much luck converting customer. She had tried SMO & SEO in the past but it was unsuccessful and expensive. Her conversion ration was 1:50 or so

She would also like some recommendations on SEO

She would like to align with a new digital agency to help her develop a robust SMO and lead management strategy. The ideal process would be:

– Monitor page visitors
– Contact and qualify prospect
– If No: Retain their record in her DB for future follow-ups
– If Yes: Pursue sale